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Thursday, 17 December 2015

Yutopia: Micromax's Yu launches new flagship phone with 4 GB RAM at Rs 24,999 in India

New Delhi: Micromax's subsidiary Yu has finally unveiled its awaited smartphone- the Yu Yutopia at Rs 24,999 today.

Touted the world's most powerful phone, the Yutopia features a 5.2-inch 2K display that offers 565 ppi crafted by Sharp. Protected by Corning Concore Glass, the phone sports a metallic design and is unibody. It measures 7.2mm thick and boasts of antenna bands which are 40 per cent thinner than those found on the Apple iPhone.

Under its hood is a 2GHZ octa core 64-bit Qualcomm Snapdragon 810 chipset packed with Adreno 430 GPU. The phone packs in it a 4 GB DDR4 RAM and 32 GB internal storage with an option to expand it up to 128 GB via micro SD card.
The 4G compatible Yutopia features a 21 megapixel Sony IMX 230 rear camera with PDAF, OIS that is encased in the flagship rear ring coupled with an 8 megapixel front snapper with 77.3 degree wide angle. The camera further offers 4K recording and Slow Motion capture.
One of the highlights of the device is its bumper 3000mAh battery with Quick Charge 2.0 that the company claims to offer 75 per cent faster charging as compared to the standard mechanism with the battery charging from 0 to 60 per cent in just 30 minutes.
Powered by the Cyanogen 12.1 Android Lollipop custom skin, the phone features a rear fingerprint sensor that can be used for one-tap wake up or selfie capturing.
The phone features DTS sound and Yu is offering Little Bird in-ear headphones by House of Marley in the box.
Other than the hardware release at the event, the company further released a new software component- its Around Yu app for integrated search on the device. The Around Yu app is layered in the Yutopia and saves the user from the need of having multiple apps.
Around Yu functions like a Google search engine and shows information about restaurants, travel, shopping, etc. around you. For example: if you need to book a cab, simple swipe right on the homescreen to launch the Around Yu app and type in 'cab in Delhi', the app will show you a curated list of taxi services along with their rate chart. Tapping on the desired service, you could book the cab; all without having to download a separate app for that. If you put in a keyword for 'laptop' it will show you all the available options from various shopping portals, discount coupons, etc.
Micromax founder Rahul Sharma attributed the capabilities of Around Yu to the various partnerships the company has made, including with Ixigo for travel results.
There are a host of launch offers with Yu Yutopia including an EMI scheme that lets you upgrade to the next Yutopia. Similar to the iPhone upgrade programme, all you need to do is pay the EMI for 12 months and get the next Yutopia upon release. It is also offering 6 months of free download from the default Gaana music app.
The Yu Yutopia goes for preorder on Amazon starting today and will start shipping from December 26.